Most dealership feeds fall into one of two traps: nothing but inventory photos, or nothing at all because nobody knows what to post. The fix is a mix. Pull from each bucket below and no week looks like the last one.
Inventory that earns attention
- Vehicle spotlight. One car, three or four strong photos, the features a buyer cares about, and a clear next step.
- Just arrived. A new trade-in or auction pickup, posted the day it hits the lot, before it is listed anywhere else.
- Walkaround video. A 30 to 60 second tour: exterior, interior, and the one thing that makes this car worth a visit.
- Price drop. State the old price, the new price, and how long it has been on the lot.
- Under a budget. “Five vehicles under $15,000” works because buyers search by budget before they search by model.
- Body-style roundup. Trucks, SUVs, or sedans in one carousel.
Social proof from real customers
- Delivery day. A happy customer with their keys. Get permission and keep it simple.
- Review of the week. Screenshot a real Google review and tag the salesperson it mentions.
- First-time buyer story. Short, specific, and human.
- Repeat customer shout-out. “Third car from us” says more than any slogan.
Your people
- Meet the team. One person a week: name, role, years on the floor, favorite vehicle on the lot.
- Employee anniversary. Longevity tells shoppers this is a store people stay at.
- Day in the life. A service tech, a detailer, an F&I manager. Buyers rarely see the work behind the sale.
- Q&A with a salesperson. The questions buyers are too shy to ask at the desk.
Education that builds trust
- How financing works. Plain-English explainers on credit, down payments, and trade equity.
- Trade-in tips. What raises or lowers what you will be offered.
- Lease vs. buy. Who each makes sense for.
- Maintenance basics. Seasonal checklists that also feed your service lane.
Local and seasonal
- Community involvement. Sponsorships, school events, local charities. Show up and photograph it.
- Local events. Festivals, game days, and holidays specific to your town.
- Holiday greetings. Simple and branded, and they keep the account active on slow days.
- Weather-driven posts. AWD ahead of the first storm, convertibles on the first warm weekend.
Behind the scenes
- Detail bay. A satisfying before-and-after of a car being prepped.
- Lot life. A quick morning-of-the-lot-opening clip.
- The sold board. A day or week of sold units, with permission, shows momentum.
The rule behind all 25: every post should give the viewer a reason to stop and a clear next step, whether that is to comment, message, or come in. Posts with no next step are just decoration.
Turning ideas into a schedule
Ideas are the easy part. The hard part is producing them week after week while a showroom is running. Batch a month at a time, schedule ahead, and keep the mix varied. What a dealership should post covers the mix, and how often to post covers the pace. If you would rather not do it yourself, we run it for you.
Common questions
What should a car dealership post on social media?
A mix of inventory, customer deliveries and reviews, your team, educational content like financing and trade-in tips, local and seasonal posts, and behind-the-scenes clips. A feed that is only inventory photos gets ignored.
How many post ideas does a dealership need?
Enough to avoid repeating the same type back to back. Around 20 to 25 ideas across five or six categories will fill a month at four to five posts a week.
Do customer delivery photos really work?
Yes, when you have permission. Real people with real keys is some of the most trusted content a dealership can post, and it also gives the customer's friends and family a reason to engage.
Should every dealership post be about a car for sale?
No. Inventory posts matter, but a feed made only of them reads as an ad channel. Mixing in people, proof, and local content keeps followers and builds trust.